Clients
Cardiff Bus - Bendy Bus Arrives in Cardiff
Good Relations announced the arrival of Cardiff Bus' new OmniCity articulated buses (bendy buses) to the general public and key stakeholders with an event that saw 13 of the vehicles lined up along Cardiff's Queen Street in the heart of the city's shopping district.
First Minister Rhodri Morgan and Cardiff County Council Leader Rodney Berman attended the launch and the general public were invited to board the buses and see for themselves the state-of-the-art vehicles.
Radio interviews with Red Dragon and Real Radio, briefings with key trade media including Transit magazine and interviews with the local press, the South Wales Echo were set up in advance of the launch, embargoed to appear on the launch day itself. TV footage with BBC Wales Today was also filmed to act as a 'teaser' on the Welsh news the night before launch day.
Further TV and press interviews were conducted once the vehicles were in position on Queen Street, including interviews with key Cardiff Bus personnel such as Managing Director, David Brown and Chairman, Steve Pantak.