Good Relations helps Wales get ready for digital switchover

Good Relations is working on a major campaign on behalf of Digital UK to prepare Wales for digital switchover. Wales will begin the switch to digital television in 2009.

A successful switchover will require high levels of awareness of when switchover will happen and what changes, if any, people need to make to be ready. It will also require people to act on this knowledge. Good Relations is working to realise these key objectives by providing strategic media relations. A targeted media relations campaign has secured high-profile coverage in print and broadcast media across Wales, as well as online coverage.

As a part of the campaign Good Relations is turning the media spotlight onto key announcements and events as well as ensuring a constant drip-feed of media stories regarding switchover.

Good Relations’ campaign has helped drive behavioural change across Wales, with a significant increase in the number of people who are ready for switchover.